Handi, by Syntac Digital
Text it.
It's handled.
Your website, your graphics, your videos, your posts. Text what you need the way you'd text a friend who happens to be very good at all of it. It does the work, checks it, and texts you back. Usually before your coffee's cold.
In pilot this fall with a therapist and a maker marketplace. A few founding spots are open.
Andi
your Handi number
Can you put Saturday's wheel class on the site? Same as last month, but 10am.
Use this photo
Done. It's live: Saturday 7 Nov, 10am, with your photo.
Saturday wheel class
Sat 7 Nov · 10am
yourbusiness.com/events
Amazing. Can you make a post for it?
Here's a 4:5 post and caption. Reply YES and I'll put it on Instagram and Facebook.
Saturday at the wheel.
Come as you are.
YES
Posted. Both are live. Enjoy your evening.
The short version
New to all this? Start here.
A potter, a plumber, a baker, and one small helper who works from the clouds. A hundred seconds on how a text turns into finished work.
The idea
You started a business. Somewhere along the way you also became its web developer, designer, video editor and social media department.
Every week there's another tool to learn, another login, another tutorial, another app that promises to save you time and hands you homework instead. The work still waits for you at night.
Handi takes the whole pile. One phone number. You text it like a person, and a system that knows your business, your look and your voice does the work and sends it back finished. Live on your site, ready to post, waiting in your inbox.
What it does
Everything that eats your evenings.
Your website
New pages, events, photos, wording, the menu, that thing that's been broken since spring. It changes your real site, checks it live on your own domain, and sends you a screenshot.
Graphics
Posts, carousels, posters, flyers, event promos, slides and PDFs. In your colours and your voice, from your own photos first.
Images and video
The newest image and video models, picked for the job: your own photo re-lit for autumn, a fresh product shot, a few seconds of motion for a reel. A monthly allowance comes with your plan.
Your social accounts
It drafts the post, shows you exactly what will go out, and puts it on Instagram and Facebook the moment you reply YES. Nothing posts without your yes.
Email and the little things
Drafts in your inbox, ready for you to read and send. Event listings, schedules, the updates nobody else remembers to make.
However you talk
Type it, say it in a voice note, or send a screenshot of the thing that's wrong. It understands all three.
A day with it
A Tuesday, roughly.
7:12 am
Walking the dog, you spot a typo on your homepage. You text a screenshot.
Fixed and live by 7:20.
10:30 am
A voice note from the car: "We need a poster for the November open house."
Three options in the thread before your meeting ends.
1:05 pm
"Can Saturday's photo become a reel?"
Eight seconds of slow motion, sized for Instagram.
4:45 pm
"Post the second poster."
A preview arrives. You reply YES. It's up.
6:30 pm
Nothing.
You're at dinner. Your phone stays in your pocket.
That's the point. The work happens. You're somewhere better.
Why it gets better every month
A toolbox that keeps refilling.
Behind your text thread is a small team of builders at Syntac who use this system every day. When a better image model comes out, it's in your toolbox that week. A new way to make video, a new place to post, a smarter way to handle bookings: it gets added.
You don't install anything, update anything or read a changelog. You just notice it can do more than it could last month.
Added this fall
Nano Banana 2 and Seedream 5
for images, including edits of your own photos
Kling 3.0 and Veo 3
for short video from a single still
Instagram and Facebook
posting, the moment you say yes
Voice notes
talk instead of type
Live checks
screenshots of your real site, on a phone and a laptop
It asks first
Fast with the work. Careful with what matters.
Your money
It never spends it, changes a price or sends an invoice on its own.
Anything public
Nothing goes out without your yes, and you see exactly what will.
The serious stuff
Legal, medical and clinical questions go to a person.
Deleting
It asks before it removes anything.
Its own work
Before it says done, it opens your live site and looks.
Your keys
Your website, domain and accounts stay in your name.
When something needs judgement, it comes to us, and a person answers. Your conversation history is stored in Canada.
Where it fits
An AI agent, a marketing hire, or Handi.
Most owners weigh the same two options. Here they are side by side.
Getting started
- An AI agent
- You choose the tools, connect them, write the prompts and keep them working.
- A marketing person or team
- A job posting, interviews and onboarding. Often weeks before the first post.
- Handi
- One conversation. We set everything up in about a week.
How you ask
- An AI agent
- Log in to its app and explain what you want.
- A marketing person or team
- Meetings, emails and a brief.
- Handi
- A text, a voice note or a screenshot.
What comes back
- An AI agent
- Drafts and suggestions you still finish, check and post yourself.
- A marketing person or team
- Finished work, on the schedule of their week.
- Handi
- Finished work: live on your site, posted on your yes, waiting in your inbox.
Your website
- An AI agent
- Usually can't touch it.
- A marketing person or team
- Often needs a separate web developer.
- Handi
- Changes it, checks it live and sends you a screenshot.
When it works
- An AI agent
- Whenever you're there to drive it.
- A marketing person or team
- Business hours, around holidays, sick days and turnover.
- Handi
- Whenever you text. Minutes for most things.
Keeping up
- An AI agent
- You chase every new model and tool yourself.
- A marketing person or team
- As current as their training and their tools.
- Handi
- New tools and models added for you every month.
Guardrails
- An AI agent
- Whatever rules you managed to set up.
- A marketing person or team
- Their judgement on the day.
- Handi
- Asks before money, publishing, legal and deleting. A person reviews anything serious.
What it really costs you
- An AI agent
- About C$1,650 to C$3,500 a month
- US$20 to US$200 for the software, plus 5 to 10 hours a week of your time setting it up, prompting it and fixing it.
- A marketing person or team
- About C$4,650 to C$6,650 a month
- C$4,000 to C$6,000 for one coordinator with payroll costs, plus about 2 hours a week of your time on briefs and reviews. Agencies: US$2,500 to US$10,000 and up.
- Handi
- Ask us for pricing options
- Tools included. Your time: the minute it takes to send a text.
Your time is counted at C$75 an hour. The hours are our estimates: 5 to 10 a week to set up, prompt and fix an AI agent yourself, about 2 a week to brief and review a hire. AI agent software from published plans, converted at about C$1.39 to the US dollar; coordinator pay from Calgary salary data plus about 12% in employer payroll costs; agency retainers from published 2026 ranges. Ask us for Handi's pricing options.
How it starts
Up and running in a week.
Step 1
A conversation
We learn your business: what you sell, who you serve, how you sound, and what you never want said.
Step 2
We connect it
Your website, your social accounts, your photos and your brand. Everything stays in your name.
Step 3
Your number
You get your own Handi number and give your assistant a name. Most people keep Andi.
Step 4
You text
From then on it's just texting. We watch the first weeks closely and tune it as it learns you.
Three plans, month to month.
Text
For your website and everyday graphics.
- Your own Handi number
- Website changes, checked live
- Posts, flyers, carousels, PDFs
- Email drafts, voice notes, screenshots
- Image generation included
Studio
For businesses that live on social.
- Everything in Text
- Posting to Instagram and Facebook on your yes
- More images and video included
- Reels from your own photos and clips
Team
For a team, or more than one brand.
- Everything in Studio
- Everyone on your team can text it
- More than one website or brand
- The most images and video included
- First in line when you need us
Ask us for pricing options. Setup covers learning the business, connecting everything and writing its playbook. Month to month after that, and you keep everything it makes.
Why we built it
This year I've built systems for a lot of business owners, and I kept watching the same thing happen. Good people, great at their work, losing their evenings to a website menu, a poster, a caption they'd rewritten four times.
So we built what I wanted for them. One number. You text it, it's handled, and you go do something that matters more. Coach the game. Make dinner. Call your mom. Sleep.
That's the whole idea. Time back, for you and the people you love.
David HarderFounder, Syntac Digital
Straight answers
The questions people ask first.
- What is it, exactly?
- A service. AI does the work, a playbook written for your business keeps it on brand, and a team at Syntac keeps the tools current and steps in when something needs a person. You never set anything up. You text.
- What do I need to learn?
- How to send a text.
- What if it gets something wrong?
- Tell it, the way you'd tell a person, and it fixes it. Anything public waits for your yes, and anything serious comes to us first.
- How fast is it?
- Most things take minutes. Bigger jobs, like a new page or a video, take longer, and it tells you when to expect them.
- Can my staff use it?
- Yes, on Team. Each person texts from their own phone, and it knows who's who.
- Who owns the work?
- You do. Your website, your files and your accounts stay in your name. If you ever leave, everything it made stays with you.
- Where is my information kept?
- Your conversation history is stored in Canada. It only touches the website, folders and accounts you've connected.
- Which phones work?
- Any phone that can text.
